Just Ride: Rivendell Bicycle Works Founder and Owner to speak in the Bay Area

I can't wait till I grow up,
"Then I can wear bright green,
and a helmet just like
my mom and dad."

Tonight at the Berkeley REI Store:

Do you enjoy riding your bike the way you did as a kid? Or, is your time on the saddle more work than fun, driven by performance?

Tonight, Grant Petersen, founder and owner of Rivendell Bicycle Works, will tell you how he got caught up in a racer's lifestyle for more than 25 years, how it took the fun out of riding, how this can happen to anybody, and what he did about it. Come meet this passionate cyclist, who challenges conventional cycling dogma and offers a more satisfying and sustainable approach to riding in his new book, "Just Ride: A Radically Practical Guide to Riding Your Bike".

If you register for this free presentation we will hold a seat for you until the scheduled start time. Seating may be available at the door, even if registration is closed.

Additional dates:
 10/10 Concord REI
10/24 San Francisco REI

The Atlantic Book Review

Just Ride: Youtube

Just Ride: Grant Petersen: NY Times