Tuesday, July 3, 2012

Bike Blocking as a Business Model?

Segways line up outdie San Pedro Square,
 blocking bike parking

While at the downtown Farmer's Market last Friday I came upon this sight; Segways blocking a bike parking fixture. I had recently heard that a Segway rental service was starting up out of the San Pedro Square Market but had not realized that blocking bike parking was part of the business model.

With the increase in bicycle traffic and infrastructure, bike parking in some spots is at a premium (MLK Library, SOFA). If you want to encourage more customers to your new retail development, please don't alienate cyclists, welcome them.

Remember, since bicycles do not require expensive parking structures (estimated a $50,000 per space, with equally expensive rates), their owners have extra spending cash jingling in their pockets to spend at your stores.

So here's three key things to remember food retailers;
  1. Bicyclists work up an appetite just getting to your shops.
  2. They shop more locally and can be incredibly loyal.
  3. By spending less on gas and oil they have more discretionary income.



No comments:

Post a Comment