
Toyota announced on Wednesday that they will be partnering with leading universities in automotive safety studies. Toyota is stepping up research partnerships with several U.S. universities to study increasingly important safety issues facing the auto industry. This was prompted by public and congressional backlash after series of deadly accidents caused by stuck accelerators (
later proven to be caused by poorly designed floormats). Toyota's Collaborative Safety Research Center (CSRC) announced that they will spend $50 million over the next five years to "better protect the most vulnerable traffic populations, including children, teens, seniors and pedestrians."
This announcement comes after congressional, media, and public scrutiny on the heels of the widespread safety and quality issues during 2010. Toyota has vowed not only to take on the cost of the research but also to share it with others in the auto industry. It is interesting to note the new found willingness on the part of Toyota to not only bring their research out in the open but their willingness share it with the industry after spending $50 million for the academic partnerships. Given Toyota's previous reluctance to share safety data this is a big departure from the past.
In the Wall Street Journal version of this story reporter Neil Boudette picks op this gem of a quote;
"Twelve teens die each day in accidents," said Tina Brunetti Sayer, an engineer at Toyota's Collaborative Safety Research Center, the group set up to work with outside institutes in North America. "That's 5,000 a year. This is a group that really needs help in learning to drive."
Did you catch that, "this is a group that really needs help in learning to drive." The engineer assumes that all teenagers drive and secondly that these deaths could be stopped or mitigated by giving driving education "help" to these teens.

Here is an abbreviated list of the universities that Toyota will be collaborating with allong with the reasearch outline.
The Transportation Active Safety Institute at Indiana University/Purdue University Indianapolis
· Pedestrian Pre-Collision Systems (PCS) Test Scenarios
A five-year study to develop testing protocols for automotive PCS designed to prevent pedestrian-related car accidents. The study will draw on available crash data in NHTSA databases and original vehicle testing to develop more sophisticated and realistic test scenarios for PCS with the goal of improving pedestrian safety.
Note: In the Wall Street journal article the author additionally states that; "Indiana University and Purdue University also are developing radar and camera technology to prevent collisions with pedestrians"
University of Michigan Transportation Research Institute
· Posture, Body Shape, and Seatbelt Fit in Senior Drivers
An 18-month project to study the relationship between age and seated occupant posture, body shape, and seatbelt fit. The project seeks to determine if senior drivers and passengers sit differently in the vehicle, to characterize exterior body shape changes that occur with age, and to understand how these factors influence seat belt fit. The statistical models resulting from the study can be used to better understand senior occupant kinetics and injury patterns in a crash event.
Wake Forest School of Medicine
· Advanced Automated Crash Notification
A one-year partnership to develop vehicle computer systems that not only notify first responders in the event of a collision, but also predict the likelihood and severity of occupant and driver injuries.
Note: This sounds like an medical engineering nightmare. Sensors in your car will determine the extent of your injuries and relay this information to the first responders. This however will not be avaiblable to pedestrians, cyclists, and motorcyclists.
Wayne State University School of Medicine
· Driver Distraction: Cognitive Model & Validation
A three-year collaborative study to better understand the cognitive aspect of driver distraction. Combining research in the fields of driver behavior, cognitive psychology, and cognitive neuroscience, the project will advance the auto industry’s understanding of a phenomenon that has been widely blamed for many accidents and injuries on U.S. roads and highways.
Toyota Collaborative Safety Research Center Announces 10 New Projects and Six New Partnerships With Leading Academic and Research InstitutionsTotyota Teams Up For Safety Studies - Wall Street Journal, September 15, 2011
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